The model is simple: give players the core version of the game for free, yet allow them to bypass repetitive aspects of the game or unlock more content by paying money. Micro-transactions are payments made to unlock in-game content, such as the ones featured in games like Clash of Clans and a myriad of other games following the free-to-play or “freemium” model. The numbers back it up, as well, as mobile advertising company Flurry Analytics discovered that on average, women spent 35% more time on mobile games than men, and were 31% more likely to spend money on in-app purchases, or micro-transactions, than men.
What’s more is that the predominant players of these games are female, meaning game developers now have good reason to support a widespread adoption of a female gaming base. Puzzle games like Candy Crush, simulation games like Kim Kardashian: Hollywood and Farmville, and endless runner games like Temple Run have been raking in players and media attention in unprecedented levels. The fact came to light after an Electronic Software Association study showed that over the past few years, a new form of gaming has taken the industry by a pretty rapid and game-changing storm.ĭescribed as “social gaming,” these are often games found on social media sites and on mobile platforms, dedicated around an easy-to-play-yet-hard-to-master addictive formula. While gaming is commonly touted as a male-dominated form of entertainment, one significant part of the industry – in fact, the largest in terms of revenue and player-base – has officially had its gender demographic scales tipped towards women.
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